Your expertise.
Visible in AI search.
Generative engine optimization that makes your business easier to discover, understand and substantiate in AI-assisted research.
Your website may explain what you sell, while leaving important buyer questions unanswered. AI-generated summaries can omit your business, blur your positioning or repeat outdated information. The first step is understanding where that happens and why.
A practical scope.
Built around your business.
- A buyer-question map and documented visibility baseline
- Entity and message consistency review across key touchpoints
- Technical accessibility, crawlability and content-structure review
- Content briefs for definitions, comparisons and decision questions
- Evidence and citation opportunities grounded in verifiable information
- Prioritized implementation and a repeatable monitoring framework
Who it’s for
Founders, B2B companies and expert-led businesses whose buyers research complex decisions online.
What this is designed to create
A clearer, more accessible body of information about your business—and a repeatable way to monitor how it is represented. AI inclusion and citations remain outside anyone’s direct control.
How I approach it
I connect the technical foundation with positioning, editorial work and third-party evidence. The recommendations are tied to actual buyer questions, with a baseline before changes are made.
Useful foundations, not special shortcuts
Google’s guidance for its AI search features emphasizes the same foundational SEO practices: accessible pages and helpful, reliable content. Clear structure supports understanding; no special markup guarantees inclusion.
Make the work measurable.
- 01
Diagnose
Choose the questions and sources that matter to your buyers. Review visibility, accuracy and gaps.
- 02
Clarify
Define the business, its services and expertise consistently. Make claims specific and supportable.
- 03
Build
Improve useful content, internal linking, structured information and technical access.
- 04
Review
Repeat the same question set and document changes without treating a single answer as a reliable trend.
A few clear
answers.
Can you guarantee AI recommendations?
No. Models, search features and answers vary. The work improves what can be controlled and measures what can be observed.
Is GEO separate from SEO?
They overlap. Clear, helpful, accessible content supports both. GEO adds a specific focus on how information is summarized, attributed and presented in AI-assisted research.
Do special files or schema guarantee inclusion?
No. Structured data should accurately describe visible content. It is useful context, not a shortcut to an endorsement.